Estimated Top Impression - New Feature Online Ads Bid Simulator

Estimated top impression is new button which has launched by google in their google AdWords bid simulator feature. Under this new metric, you can see the number of times your ads appear on the above of google result. It also helps you to check CPC at different keyword.

I think google announced this new feature for increasing the return of advertiser on advertising investment. It explained that as advertiser, you can get more clicks, if your ads will appear on the above of search result. With this feature, you can take decision regarding to your bidding.

In this table, the current maximum CPC bid of $1.07 captures most of the impressions that a higher bid of $1.93 could have captured (7,520 vs. 7,930). However, when we look at the ‘Estimated Top Impressions’ column, we see that the current bid of $1.07 only captures a fraction of the top impressions (4,780 vs. 6,380). Increasing the bid to $1.93 would have placed the ad at the top of the search results page for many more queries, resulting in more users seeing the ad and clicking through to the site (591 vs 662).Link